Needs vs Wants Analysis
Separates what customers must solve from what they emotionally want.
by backtrue · ★ 240 on GitHub
What it does
You give Claude your persona and product information. Claude sorts out the practical tasks customers need done from the feelings or identity they're seeking, grounded in real situations. You get a clear comparison to sharpen your messaging.
Who it’s for
A good fit for marketers, founders and anyone promoting a business and people who research markets, competitors or topics.
Do you need to code?
No. You can use this without writing or editing any code.
How to install
Add it to Claude as a skill. Download the skill folder from its source page, zip it, and upload it in Claude’s settings under Skills. See the step-by-step guide.
Safety note
Runs a bundled helper script; treats conclusions as hypotheses to validate.
Script files included: 1
As with any add-on, only install skills from sources you trust, and read what it does first.
License
MIT