Purchase Motivation Grouper
Groups the different reasons customers buy the same product.
by backtrue · ★ 240 on GitHub
What it does
You give Claude your persona details and any purchase data or notes you have. Claude sorts specific buying triggers into functional, social, or emotional motivations for each customer group. You get organized motivation groups to guide different marketing messages.
Who it’s for
A good fit for marketers, founders and anyone promoting a business and people who research markets, competitors or topics.
Do you need to code?
No. You can use this without writing or editing any code.
How to install
Add it to Claude as a skill. Download the skill folder from its source page, zip it, and upload it in Claude’s settings under Skills. See the step-by-step guide.
Safety note
Runs a bundled helper script; motivations are treated as hypotheses.
Script files included: 1
As with any add-on, only install skills from sources you trust, and read what it does first.
License
MIT